Press Release

Cingular Wireless Joins PADRES to Fight Childhood Cancer

Promotion Expected to Raise Critical Funds & Bone Marrow Donations

LOS ANGELES, CA - November 6, 2006 - PADRES Contra El Cáncer (PADRES) joins forces with Cingular Wireless to launch an extraordinary promotion to benefit children and families fighting childhood cancer.

The campaign is a partnership between PADRES, Cingular Wireless, Univision 34 (KMEX-TV) and Unified Western Grocers. The primary objectives of the six-week joint effort include raising funds for PADRES' programs through donations at Cingular Wireless retail stores, educating the community about childhood cancer, and motivating Latinos to donate bone marrow.

"Grappling with childhood cancer affects more than just the patients; it affects the immediate family and the communities in which they live," said Elvia Barboa, CEO of PADRES Contra El Cáncer. "Our unique partnership with Cingular Wireless, Univision 34 (KMEX-TV) and Unified Western Grocers provides us a powerful platform to reach the public and get them engaged, so we can give these children and their families more than hope. I know that 20 dollars, multiplied by hundreds, will positively impact thousands of families."

Cancer strikes approximately 1,500 children in California annually and nearly 50 percent of these children are Latino. Cancer remains the leading cause of death among children under 15 years old, and second only to accidents in most age groups.

"We support PADRES and its mission wholeheartedly," said Kelly King, Cingular Wireless Vice President/General Manager for Greater Los Angeles. "Together, we have a rare opportunity to raise awareness and funds, which will make a real difference in people's lives."

"I first learned of PADRES when my son Carlos was diagnosed with leukemia in July 2005," said Martha Magallon. "During our most difficult times, PADRES helped us with every day necessities, transportation and meal tickets, but more important, they made us feel we were not alone."

The joint promotion includes a bone marrow drive at Cingular's newest "state of the art" store in Huntington Park. The drive will take place December 1, 2006, and its goal is to recruit a substantial number of Latino bone marrow donors. Although most children at Childrens Hospital Los Angeles who require blood transfusions are Hispanic, only 5 percent of the donors are Latino.

The public can visit 53 participating Cingular Wireless stores and kiosks in the Los Angeles area to make their donations. With every $20 donation, Cingular will provide $20 in savings on select Cingular handsets or GoPhone (with a pre-paid or post-paid activation), a voucher good for $20 worth of groceries from local participating retailers and a limited edition Esperanza Cingular phone charm indicating support for the program.