LOS ANGELES, CA – June 1, 2006 – As the National Spokesperson for PADRES Contra El Cáncer (PADRES), a non-profit organization committed to improving the quality of life for Latino children with cancer and their families, Eva Longoria Parker has successfully leveraged her corporate partnerships to raise money and create awareness for the childhood cancer organization.

Recently, Longoria negotiated a $25,000.00 contribution from Microsoft Corp. for her participation in the company’s CelebFavorites.com Web site that pinpoints the favorite haunts of eight of the world’s top athletes and entertainers. Longoria used the site to highlight her favorite restaurants, hotels, clubs, shops, museums or places to hang out in her hometown of San Antonio.

On June 5th, ABC will broadcast the NCLR’s 2006 ALMA Awards, which honor outstanding Latino artistic achievement in television, film, and music and the enhancement of the Latino image in the entertainment industry. As the show’s producer and host, Longoria secured a national commercial spot for PADRES which encourages funding support for PADRES and brings national awareness to the non-profit organization. Throughout the awards, Longoria prominently wears PADRES’ Yo Soy Esperanza wristband in support of the organization.

“PADRES could never have asked for a more dedicated individual to represent our organization,” said Michael Velázquez, CEO of PADRES. “Actions truly speak louder than words and in Eva’s case, her support and commitment to the families we serve is evident in everything she does. We are so lucky to have Eva as part of our family.”

In December, Longoria also donated her episodic fees from a Desperate Housewives clip show to PADRES.

“During my last hospital visit, I spoke to many of the same kids who were part of the program when I first started working with PADRES,” said Longoria. “I’m delighted to see that they are now beating cancer and if my involvement with PADRES will provide the organization with the necessary funding to help even more kids, then I know that others will have the same opportunity to overcome the disease.”


ABOUT PADRES
PADRES Contra El Cáncer is a non-profit organization committed to improving the quality of life for Latino children with cancer and their families. PADRES programs, activities and services, while primarily oriented to the Latino community, serve childhood cancer patients from ALL races and ethnic origins. No family is turned away. Celebrating over 20 years of service, PADRES brings together children, families, healthcare professionals and community leaders to promote a comprehensive understanding of childhood cancer and other blood disorders as well as effective methods for treatment. Since March 2005, actress EVA LONGORIA PARKER has served as the organization’s National Spokesperson. To learn more about PADRES, visit www.iamhope.org